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Difference Between Primary Research and Secondary Research

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❶It is interesting to note that primary research is expensive to conduct since it involves primary sources. Devin Kowalczyk Devin has taught psychology and has a master's degree in clinical forensic psychology.

What is Primary Research?

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In this lesson, we explore some of the different types of research articles out there and when they would be used. Try it risk-free for 30 days. An error occurred trying to load this video. Try refreshing the page, or contact customer support. You must create an account to continue watching. Register to view this lesson Are you a student or a teacher? I am a student I am a teacher.

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Devin Kowalczyk Devin has taught psychology and has a master's degree in clinical forensic psychology. Differentiating between different types of research articles is useful when looking at what has already been done.

Defining Primary and Secondary Research Let's say you are approached by an animal rights group, and they would like you to gather some information on the link between stress and pet ownership. Example Going back to our original example of the literature review on the effects of animals and stress, we need to determine what kind of research we will include in our write-up.

Differences If you haven't already suspected, the difference between primary and secondary research is primary is written by the researcher, while secondary is a reexamination. Try it risk-free No obligation, cancel anytime. Want to learn more? Select a subject to preview related courses: Lesson Summary When examining past research, you are conducting a literature review , which is an examination of published material to understand what has already been said about the topic.

Learning Outcomes Once you've completed this lesson, you'll be able to: Define literature review Differentiate between primary and secondary research Explain when one would use primary research and when one would use secondary research. Unlock Your Education See for yourself why 30 million people use Study. Become a Member Already a member? Earning College Credit Did you know… We have over college courses that prepare you to earn credit by exam that is accepted by over 1, colleges and universities.

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Life, Physical and Chemical Business Human Resource Management Glencoe Geometry: This is probably one of the reasons why people would like to depend more on the findings of primary research rather than on the results of a secondary research. Primary research is also usually detailed and elaborate since it is supposed to be both qualitative and quantitative in purpose. What is Secondary Research? Unlike in the case of primary research, in secondary research the researcher relies on secondary sources.

Imagine you have written a book based on the interview that you have conducted. If somebody uses the book to prepare or write a report , then the data available to that person should be considered secondary in purpose and the research conducted by him based on the book can be called secondary research.

Secondary research is not expensive to conduct since it does not involve the primary sources. The data pertaining to secondary research is usually not very much detailed and elaborate since it involves the indirect sources. Finally, it is true that secondary research is normally presented with varied data than primary research. Secondary research is normally presented with a number of data and sources.

These sources that are available already include books, periodicals published by governmental organizations, statistical data, annual reports, case studies and the like. This highlights that conducting primary and secondary research have both advantages and disadvantages.

Researchers often use both categories for their research. This tiny sample can give an accurate representation of a particular market. The downside of professionally conducted primary market research is that it can be expensive — several thousand dollars or more. Fortunately, a growing number of online tools allow you to conduct primary research such as surveys yourself at very little cost. Savvy entrepreneurs do secondary research first and then conduct primary research.

For example, the owner of a cupcake shop would want to know all about a neighborhood before opening a new store there. Using information gleaned from secondary sources, the owner can uncover all kinds of demographic information, including detailed income data and spending patterns.

Secondary research lays the groundwork, while primary research fills in the gaps. By using both types of market research, small business owners get a well-rounded view of their markets.

What is Secondary Research?

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When conducting primary market research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem, and usually involves detailed, unstructured interviews in which lengthy answers are .

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If you're starting a new business, launching a new product, or opening a new location for your large or small business, market research is essential for your success. There are two core forms of research: primary research and secondary research.

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Primary research delivers more specific results than secondary research, which is an especially important consideration when you’re launching a new product or service. In addition, primary research is usually based on statistical methodologies that involve sampling as little as 1 percent of a target market. Learn the difference between primary and secondary research and how and where to apply within your business's marketing strategy. Consider your research goals, and whether they can be met by secondary research, or require primary research.

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Primary research provides new data for a specific purpose Primary research (field research) involves gathering new data that has not been collected before. For example, surveys using questionnaires or interviews with groups of people in a focus group. The primary research was presented first to the board as we decided it was most useful in making an informed decision. 15 people found this helpful In order to accurately predict the popularity of a product in development, a company should conduct their own primary research, rather than relying on past statistics of similar productions.