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What’s the difference between qualitative and quantitative research?

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❶Also, the case study was used because the focus of the study is more to describe and explain rather than prediction, and the variable variable studied is note easily unidentifiable or embedded in the phenomenon to be extracted for study Merriam, What can be derived from the above is that they are many different methods to analyze qualitative data and coding is only one of them.

Analysis is more than coding

Qualitative Research
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Quantitative Research

Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem. Qualitative data collection methods vary using unstructured or semi-structured techniques. The sample size is typically small, and respondents are selected to fulfil a given quota. Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics.

It is used to quantify attitudes, opinions, behaviors, and other defined variables — and generalize results from a larger sample population.

Quantitative Research uses measurable data to formulate facts and uncover patterns in research. Quantitative data collection methods are much more structured than Qualitative data collection methods. Quantitative data collection methods include various forms of surveys — online surveys, paper surveys , mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations.

Snap has many robust features that will help your organization effectively gather and analyze quantitative data. While defining quantitative and qualitative research based on their uses and purposes may be considered a practical approach for researcher, the difference actually lies on their roots: Procedures, designs, concepts, purposes and uses emanate from there.

Example on qualitative research referring to quality where problems are answered without generally focusing on quantity, are descriptions in words coming form interviews, discussions or observations. However when words are translated to quantity in order to describe or to generalize, then the research is now called quantitatitive research.

The bottom lines are the questions: Many thanks for giving me clear understanding around the differences between the qualitative and quantative research. Thanks a millions time. I was struggling to get an idea of how to approach the definitions. In fact I was even hesitating to answer the questions confidently. Thanks for the distinct comparison between qualitative and quantitative Research, very very helpful.

Thank you for making me to understand the difference between qualitative Research and quantitative research. Thanks a lot for the insightful distinction between Qualitative and Quantitative research.

However, the differences as you enumerated did not factor in the advantages and disadvantages of both research tools. My special thanks goes to Camilo Tabinas for suggesting that the difference between quantitative and qualitative research method stems from the roots of quantity and quality.

Quantitative approach stems from the ontological view that objective reality exist independently of human perception Slevitch, Roberts , Brian Structures of meaning and objective Hermeneutics. Columbia University Press, S. Oevermann, Ulrich et al. Die Methodologie einer objektiven Hermeneutik und ihre allgemeine forschungslogische Bedeutung in den Sozialwissenschaften, in Hans-Georg Soeffner ed.

Fischer, Wolfram and Kohli, Martin Methoden der Biographie- und Lebenslaufforschung. Implications for Policies and Practices in Adult Education. Deviant Action and Self-Narration: Journal of the Theory of Social Behaviour, Vol 25 2 , A case study is based on an in-depth investigation of a single individual, group, or event to explore causation. It may involve the collection of both qualitative and quantitative like documents, archival records, interviews, direct observation, participant-observation, physical artifacts.

Several analytic strategies for case studies have been described like placing the evidence in a matrix of categories, pattern matching, statistical procedures, and also coding has been proposed as a way to approach analysis. It is a collection of ethnographic case studies of literacy practice in various marginalized cultural communities.

A methods source book. Casting nets and testing specimens: Two grand methods of psychology. Conversational Analysis or CA is the study of naturally occurring talk-in-interaction, both verbal and non-verbal, in order to discover how we produce an orderly social world. It does not refer to context or motive unless they are explicitly deployed in the talk itself.

The method was inspired bythe ethnomethodology of Harold Garfinkel and further developed in the late s and early s by the sociologist Harvey Sacks. Today CA is an established method used in sociology, anthropology, linguistics, speech-communication and psychology.

Typically data are subjected to afine-grained sequential analysis based on a sophisticated form of transcription. In addition to sequential analysis, coding approaches have also been used in recent years for identifying recurrent themes. The use of coding in conversational analysis however is questioned as an appropriate form of analysis by some.

Ten Have, Paul A Practical Guide , Thousand Oaks: Making Thinking Visible with Atlas. Discourse Analysis DA and Critical Discourse Analysis CDA both encompass a number of approaches to study the world, society, events and psyche as they are produced in the use of language, discourse, writing, talk, conversation or communicative events. It is generally agreed upon that any explicit method in discourse studies, the humanities and social sciences may be used in CDA research, as long as it is able to adequately and relevantly produce insights into the way discourse reproduces or resists social and political inequality.

Thus, the data collection can be comprised of a number of different data formats. An example is provided by Graffigna and Bosio Textual Analysis for Social Research. Fairclough, Norman; Clive Holes The Critical Study of Language. Graffigna, Guendalina and Bosio, A. International Journal of Qualitative Methods 5 3 , article 5. Ethnography is a multi-method qualitative approachthat studies people in their naturally occurring settings. The purpose is to provide a detailed, in-depth description of everyday life and practice.

An ethnographic understanding is developed through close exploration of several sources like participant observation, observation, interviews, documents, newspapers, magazine articles or artifacts. The results of an ethnographic study are summaries of observed activities, typifications or the identification of patterns and regularities. Computer applications in qualitative research. Qualitative Social Research, 8 3 , Art. Qualitative Social Research, 10 2 , Art.

The founder of Ethnomethodology Harold Garfinkel , developed this methodto better understand the social order people use in making sense of the world through. As data sources he uses accounts and descriptions of day-to-day experiences.

The aim is to discover the methods and rules of social action that people use in their everyday life. The focus is on how-question, rather than why-question as underlying motives are not of interest. Ethnomethodologists conduct their studies in a variety of ways focusing on naturally occurring data.

Central is the immersion in the situation being studied. They reject anything that looks like interview data. Important for an ethnomethodological analysis is self-reflection and the inspectability of data, thus the reader of an ethnomethodological study should be able to inspect the original data as means to evaluate any claim made by the analyst. Steps in the process of data analysis include coding by type of discourse, counting frequencies of types of discourses, selecting the main types and checking for deviant cases.

Francis, David and Stephen Hester. An invitation to Ethnomethodology. Language, Society and Interaction. Its methodological roots are in phenomenology, social interactionism and ethnographyadapted by business studies and marketing research, but also used in other disciplines like medical research.

The investigation is carried out in the naturalistic environment where the phenomenon occurs. Methods of data collection include participant observation, depth interviews, group interviews and projective techniques.

Analysis procedures consist of description, ordering or coding of data and displaying summaries of the data. Gendered Suffering and Social Transformations: Domestic Violence, Dictatorship and Democracy in Chile.

A focus group is a form of group interviewmainly used in marketing research. A Practical Guide for Applied Research, 3rd ed.

The focused interview and the focus group — continuities and discontinuities. Public Opinions Quarterly, 51, A manual of problems and procedures. Frame Analysis has generally been attributed to the work of Erving Goffman and his book: An essay on the organization of experience.

This approach tries to explain social phenomena in terms of the everyday use of schemes or frames like beliefs, images or symbols. The number of such frames available to people in making sense of their environment is limited by the particular society they live in. Frame Analysis is largely used in social movement theory, policy studies and health research. When it comes to analyzing the data, a quantitative and a qualitative approach has been suggested.

In quantitative studies the keyword approach is used extracting frames by means of hierarchical cluster or factor analysis. The software VBPro for example has especificallybeen developed for such procedures.

Frames may however also be discovered via a qualitative coding approach. Propaganda Plays of the Woman Suffrage Movement: An Essay on the Organization of Experience. Media Coverage on European Governance: European Journal of Communication 19 3 Grounded Theory GT is an inductive form of qualitative research that was first introduced by Glaser and Strauss It is a research approach in which the theory is developed from the data, rather than the other way around.

Data collection and analysis are consciously combined, and initial data analysis is used to shape continuing data collection. Strauss in disagreement with Glaser developed the approach further providing a more pragmatic and systematic descriptions of analytic steps, like the four different phases of coding: Sociological research has been greatly influenced by Grounded Theory and the method of coding based constant comparison and the theoretical sampling strategy is widely accepted.

In recent years, further variations of the grounded theory methodology have emerged. For example Kathy Charmaz introduced a constructivist version and Clarke discusses GT after the postmodern turn.

Glaser rubbish the use of tape recording and transcription as he considers it a superfluous activity not aiding the process of conceptualizing. Consequently he advises against the use of software. See a few examples below. Grounded Theory After the Postmodern Turn. Discovery of Grounded Theory: Strategies for Qualitative Research. Basics of Grounded Theory Analysis: Qualitative Analysis for Social Scientists.

Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory. Burden, Johann and Roodt, Gert Grounded theory and its application in a recent study on organizational redesign.

Some reflections and guidelines. Journal of Human Resource Management, 5 3 , 11 — Qualitative Social Research, 1 1 , Art. The grounded theory method and case study data in IS research: The Creation of Theory: As a theory of interpretation, the hermeneutic tradition stretches all the way back to ancient Greek philosophy.

In the middle ages and the Renaissance, hermeneutics emerges as a method to identify the meaning and intent of Biblical scripture. Today hermeneutics is also used as a strategy to address a broad range of research questions like interpreting human practices,events, and situations. Researchers bring their personal conviction to the analysis, but they need to be open for revision. In the process of collecting data, a tentative understanding is developed which is then tested against reality.

Further understanding is gained if discrepancies between the current interpretation and the new data are recognized. Thus, the process of understanding is characterized by constant revisions. This is referred to as the hermeneutic cycle. Research Methods for Political Science: Quantitative and Qualitative Methods. Wallach, Harald , 2. Psychologie — Wissenschaftstheorie, philosophische Grundlagen und Geschichte: The term originally comes from phenomenological sociology, where it refers to the familiar world of everyday life.

In analyzing lifeworlds, one attempts to draw out the individual structures within it. A lifeworld can be understood as a physical environment even though the various inhabitants do not necessarily attribute the same meaning to the same space. Cats and people for example may inhabit the same physical environment but live in different lifeworlds as cupboards, window sills, and spaces underneath chairs have different significances for both of them.

The aim is the reconstruction of the various subjective perspectives. In order to achieve this, a number of data typesare employed like document analysis, interviews, standardized surveys or observant participation. Not surprisingly, a hermeneutic approach of analysis is chosen. When the need arises, this is combined with codification procedures and thus, CAQDAS is a possible choice to support the process of data analysis.

Hitzler, Roland und Eberle , Thomas S. Qualitative Social Research, 6 3 , Art. Oberkircher, Lisa and Hornidge, Anna-Katharina Rural Sociology 76 3 , , pp. Narrative research is about stories of life experiences. Study participants are asked in long interviews to give a detailed account of them and their story rather than to answer a predetermined list of questions.

Other forms of data include life histories, journals, diaries, memoirs, autobiographies and biographies. After transcription, narratives may be coded according to categories deemed theoretically important by the researcher Riesman,

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Popular qualitative data collection methods used in business studies include interviews, focus groups, observation and action research. Moreover, grounded theory and document analysis can be also used as data collection method in qualitative studies.

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A Guide to using Qualitative Research Methodology Contents 1. What is qualitative research? Aims, uses and ethical issues a) What is qualitative research? 2 b) When to use qualitative methods 3 c) Ethical issues 5 2. How to develop qualitative research designs a) The research question 7 b) The research protocol 8 c) A word on sampling 9 3.

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Qualitative Research Methods Overview T his module introduces the fundamental elements of a qualitative approach to research, to help you understand and become proficient in the qualitative methods discussed in subse-. What’s the difference between qualitative and quantitative research? Susan E. DeFranzo September 16, Many times those that undertake a research project often find they are not aware of the differences between Qualitative Research and Quantitative Research methods.

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Generally, 'methods' used in qualitative research are more flexible compared to the 'designs' or 'methods' used in quantitative research. Some argue that in qualitative research, the 'Research Design' sub-section is not essential. A popular method of qualitative research is the case study (Stake , Yin ), which examines in depth 'purposive samples' to better understand a phenomenon (e.g., support to families; Racino, ); the case study method exemplifies the qualitative researchers' preference for depth, detail, and context, often working with smaller and more focused samples, compared with the large samples of primary .